The ANOTHRFormula™: What's Actually Inside Your Can (and Why)
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If you've ever flipped a can of ANOTHR around and wondered what the ANOTHRFormula™ actually is — this is that page.
Short version: it's seven plant-derived ingredients working in four layers to support your gut. Not one magic bullet. Not a trendy herb with good packaging. A system.
Here's the slightly longer version.
How this started
Picture a quiet hill station. Postcard sunsets. Crisp air. And absolutely zero cooking space.
Naman Seth — ANOTHR's founder — spent months working remotely, surviving on takeout, cafés, diet colas, and coffee. Until his gut declared war. Bloating, stomach aches, constant chaos. He moved back to his hometown thinking home-cooked meals would fix it.
Spoiler: too late for a simple reset.
A few months later, travelling through Singapore, he found prebiotic sodas. Fizzy, fun, and actually good for you. A whole category that didn't exist in India.
Back home, the shelves had two options. Chemical cocktails pretending to be refreshing. Boring health drinks cosplaying as fun.
Bas yahi soch hai — why doesn't India have a guilt-free indulgence?
That question became ANOTHR.
Why seven ingredients?
Most gut health products do one thing. Take a probiotic. Drink some fibre. Pop an ashwagandha pill.
Your gut has more than one problem.
It needs feeding. It needs protecting. It needs defending. And it needs a break from stress.
That's four layers. One ingredient can't handle four layers.
So we built a formula: Feed. Protect. Defend. Calm.
Meet the ingredients
Chicory Root Inulin — *Feed*
A humble European root that happens to be one of the most researched prebiotic fibres on the planet. 7 grams per can, naturally extracted from the chicory root through hot water diffusion. No enzymatic synthesis. No factory shortcuts.
Here's the thing: most prebiotic drinks in India use FOS — short-chain sugars mostly manufactured from sucrose. We went with the real thing.
Read the full chicory root story →
Guar Fiber (PHGG) — *Feed*
Your grandmother knew this one as gawar phali ki sabzi.
India grows 70–80% of the world's guar, mostly in Rajasthan. We use PHGG — partially hydrolyzed guar gum — which is the gentler version. Same prebiotic benefits, significantly less bloating. It complements chicory root inulin by producing different short-chain fatty acids. Two fibres, better coverage.
Read the full guar fiber story →
Marshmallow Root Extract — *Protect*
Yes, this is related to the marshmallow candy. Egyptians extracted sap from this plant and mixed it with honey thousands of years ago. Then we replaced the plant with gelatin and corn syrup and forgot the whole point.
We use it for its mucilage — a thick, gel-like substance that physically coats your gut lining. Think of it as an internal bandage that lets the prebiotic fibres do their job without your stomach staging a protest.
Read the full marshmallow root story →
Aloe Vera Extract — *Protect*
Everyone knows aloe for sunburns. Turns out it does more interesting work inside your gut.
Its polysaccharides — particularly acemannan — soothe the gut lining and double as a prebiotic themselves. India produces about 80% of the world's aloe vera, so this one's homegrown too.
Read the full aloe vera story →
Rosemary Extract — *Defend*
Not just for roast potatoes.
Rosemary extract pulls double duty in the formula. Its primary compound — carnosic acid — acts as a natural antioxidant, protecting your cells from oxidative damage. And it replaces synthetic preservatives like sodium benzoate and potassium sorbate.
One ingredient. Two jobs. Zero artificial shortcuts.
Read the full rosemary story →
Ashwagandha Extract — *Calm*
"Smell of horse" in Sanskrit. India's most well-known adaptogen, used in Ayurveda for 3,000+ years. India produces about 85% of the world's supply.
Here's why it's in a gut health drink: stress doesn't just happen in your head. When cortisol spikes, your gut lining weakens and beneficial bacteria die off. Ashwagandha helps break that cycle. Your gut and your brain are more connected than you think.
Read the full ashwagandha story →
Kutaj Extract — *The Ayurvedic IBS Fighter*
This one's special.
In Ayurveda, there's a condition called Grahani — described 3,000 years ago in the Charaka Samhita. An entire chapter dedicated to a gut disorder characterised by malabsorption and chronic distress. Modern medicine now calls it IBS.
Kutaj (Holarrhena antidysenterica) is one of the most important herbs prescribed for Grahani in classical texts. The Latin name literally means "against dysentery." They named the plant after the problem it solves. Native to Indian forests. Homegrown. Ancient. And doing exactly what your gut needs.
Why not FOS? {#why-not-fos}
Most prebiotic drinks in India use FOS — fructo-oligosaccharides. It's the industry default. It's cheap. And it's mostly manufactured: enzymes convert sucrose into short fructose chains in a factory.
Chicory root inulin is naturally extracted. Longer chains. Works across more of your colon. A 2025 head-to-head trial showed it produced stronger metabolic benefits than FOS.
One comes from a factory. The other comes from a root.
We picked the root.
What we left out
What's not in the formula matters too.
No probiotics. Your gut already has bacteria. It needs food, not more roommates.
No synthetic preservatives. Rosemary handles that.
No added sugar. The sweetness comes from monk fruit.
No FOS. Naturally extracted chicory root inulin instead.
No overconfidence. Some of our ingredients have stronger evidence than others. Some trial sizes are small. We're transparent about where the science is rock-solid and where it's still growing.
We're a soda company. Not a hospital. But you deserve the full picture.
FAQs
What is the ANOTHRFormula?
A proprietary blend of 7 plant-derived ingredients in every can: chicory root inulin (7g), guar fiber, aloe vera extract, marshmallow root extract, rosemary extract, ashwagandha extract, and kutaj extract. Four layers: Feed, Protect, Defend, Calm.
How much fibre is in one can?
7 grams of prebiotic fibre per 330ml can, primarily from chicory root inulin. Many Indians get as little as 15g per day — ICMR recommends 25–30g. One can makes a real dent.
Why chicory root inulin instead of FOS?
FOS is largely manufactured from sucrose. Chicory root inulin is naturally extracted and has longer molecular chains that work across more of your colon. We chose the ingredient with the deeper research base and the natural extraction process.