I didn't start a soda brand. My gut did.
Here's the story of how IBS, ayurveda, and a trip to Singapore became ANOTHR.
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The hill station diet.
Living in the hills. Working remote. Sounds dreamy, until you realise your diet is 90% cafe burgers, pizzas, and diet colas. My gut didn't dream. It declared war. Borderline depression followed.
IBS. Three letters. Zero fun.
Severe cramps. A colonoscopy suggestion. An IBS diagnosis. The medical route didn't sit right, literally. So I turned to ayurveda. Plants. Herbs. The stuff our ancestors swore by.
10 months. 10 kilos. One realisation.
Ayurveda worked. Lost 10 kgs. But more importantly, I finally understood. IBS isn't something pills fix. It's a microbiome thing. And our ancestors weren't wrong about plants.
Singapore changed everything.
Traveling months later. Stumbled on prebiotic sodas made with plants. Fizzy. Fun. Actually good for your gut. Landed back in India and looked around. Nothing. Nada. That's when ANOTHR clicked.
One guy. One vision. Full send.
No playbook. No shortcuts. Just a vision that wouldn't let go, and a gap in India's cold drink aisle that nobody was filling.
Every choice was intentional.
Spent a year hunting the right stubby can supplier. Missed the "first prebiotic cold drink" title because of it. But the format mattered more than the headline.
Monk fruit over stevia. Botanicals over chemicals. Stubby cans over tall boys. Every call was a bet against the obvious, and that's exactly how ANOTHR was meant to be built.
find your flavor.
Get the Facts
How is it sweet if there's no sugar?
Is this a health drink?
Why stubby cans?
Do better. Drink ANOTHR.
This isn't a company pitch. It's a cold drink built by someone who needed it to exist. Your gut deserves better. So do you.
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